When aging parents become your next start-up
I've built premium healthcare companies serving high-net-worth families.
But when my own parents started aging, I realized something: We bring more strategic thinking to hiring an assistant than planning for our parents' next decade.
That needed to change.
Most entrepreneurs I know in YPO can tell you their customer acquisition cost, their unit economics, their 5-year vision.
Ask them about their parents' healthcare proxy? Their long-term care funding strategy? Crickets.
Here's what I've learned: Your aging parents ARE your next startup. And like any startup, you need to Assess the situation clearly, Align your family on the vision, Act decisively, and Adapt as conditions change.
At Appian, we're applying the same rigor to aging care that you bring to your business. Because your parents deserve a strategic plan, not a crisis response.
